Chapter Ninety-six: The Concept of Audiovisual
After dinner, several people sat in the living room and chatted idly.
"Uncle Qian, how's work at the TV station lately?" Su asked casually.
Qian Yun smiled and said, "Still the same old way, for a TV station like ours at the municipal or county level, it's just a matter of going through the motions until retirement."
"How could that be? Our city's TV station is still pretty good, the influence of 'Ancient City Voice' cannot be ignored at all, this is all due to Uncle Qian's leadership." Su Feng flattered.
"Haha, our city is still like the voice of an ancient city!" When it comes to the "Voice of Ancient City", Qian Yun's face reveals a hint of pride. The "Voice of Ancient City" column can be considered as one of Qian Yun's most important political achievements after taking office, and it has always been his proud place.
"With Uncle Qian's means, it wouldn't be difficult to develop a few more new columns, would it?" Su Jin said with a smile.
Qian Yun's face revealed a wry smile as he said, "It's not that easy. The decline of municipal and county-level TV stations can be said to be an inevitable choice in history. In terms of program excellence and selectivity, there is a natural gap between municipal and county-level TV stations and provincial and central TV stations, which cannot be made up for by just means."
It can barely hold on now only because the TV signal of the audience has not yet developed to a certain extent, and most provincial TV stations cannot be received. But technology will develop, with the development of TV signals, when all audiences can receive all provincial TV stations, municipal and county-level TV stations will become unpopular.
The spearhead has now initially appeared. Since 1990, the ratings of municipal and county-level TV stations have been declining at a rate of two points per year. It's not just one TV station, but the entire level of municipal and county-level TV stations.
Su Jin nodded, having to admit that Qian Yun had a certain degree of reason. In fact, at present, municipal and county-level TV stations can still barely survive, but when digital signals start to be promoted, the new generation of young people have basically no idea that there are still TV stations at the municipal and county level. Thinking of this, Su Jin suddenly felt a stir in his heart.
"Uncle Qian, why didn't you think of buying a TV series broadcast?" Su Jin asked tentatively.
Qian Yunyi was taken aback, seemingly not expecting Su Jian to ask about this aspect. He casually said: "It's not that I don't want to, but it's unrealistic. Before 1995, TV dramas were produced under national unified production. After 1995, the country opened up private capital to enter the TV drama market. But producing TV dramas requires professional quality."
Generally speaking, the current TV dramas on the market can be divided into two types. One type is still produced by those old enterprises, such as "Chancellor Liu Luoguo". These enterprises have complex relationships and their programs can at least go to provincial stations, or even hit CCTV. They look down on municipal and county-level TV stations.
Another type is the introduction of Hong Kong and Taiwanese TV dramas, such as last year's "My Fair Princess" which was introduced from Hong Kong, but this type of drama usually comes with a very high price tag, far beyond what ordinary municipal-level TV stations can afford.
"My Fair Princess"? Su Jin suddenly remembered the little swallow that flew into thousands of households with this drama, and a nostalgic expression appeared on his face. It has to be said that the popularity of "My Fair Princess" back then reached an unprecedented level, with a viewership rating of 51% being simply a miracle in the eyes of later generations' TV stations. Perhaps only CCTV's News Broadcast can rival it.
"Uncle Qian, what if we were to make a private TV series now?" Su Zhen said.
"Private production? Well, the country has opened up the TV drama market and allowed private capital to enter. But for now, not many people have entered. Everyone is in a cautious stage. In my opinion, the current TV drama field should be said to be in a pioneering stage."
"Given the current scarcity of good TV dramas, once a drama is well-made, as long as it's not too subpar, it should at least be able to break even. But that's the thing about this field - it's very testing of one's professionalism, and it directly faces the market. So if someone doesn't understand it, it's best to be cautious." Qian Yun seemed to have sensed something, and spoke with profound meaning.
Su Jin looked at Qian Yun's eyes and fell into thought. It had to be said that Qian Yun's words were very reasonable. But Su Jin also had his own considerations. He suddenly felt that he had found the best way to make a fortune. In this world, perhaps the entertainment industry was the only place where profits could rival real estate.
Especially now that the TV drama manufacturing field has just been opened up, it is the best time to officially enter the TV drama field. As for the problem of the quality of the produced dramas not being up to par, which others are worried about, Su has never put it in his heart, and there are countless types of plays in the system that will be popular all over the world in the future.
Su Jing didn't believe it, he thought that if he couldn't even take videos like these himself, then he might as well smash his head against a tofu and die.
The most important thing is that film and television dramas are also a kind of cultural industry, and an important part of it. They play an important role in promoting culture. Western culture has developed to this day, and film and television dramas have made great contributions. If one can make a name for oneself in the field of film and television dramas, it will undoubtedly be very beneficial for future cultural promotion.
Thinking of this, Su Jin did not hesitate, raised his head and said firmly: "Uncle Qian, I want to shoot a TV series!"
Qian Yun didn't feel surprised, from the moment Su Jin asked about this aspect earlier, he had already vaguely sensed it. He sighed and said: "Xiao Jin, you want to enter the TV drama field, it's not difficult, but you have to consider whether you have the ability or not. You don't have filming experience, nor do you have connections in this circle."
It's really tough here. Most importantly, filming a TV series is a very costly project, do you have sufficient financial support?
Su Jin smiled confidently and said, "Don't worry, Uncle Qian. There are always more solutions than difficulties. Since I've made this decision, I must have my own considerations. However, I'd like to know if you can give me some support if I were to film a TV series."
Qian Yun looked at Su Jin's determined gaze, his eyes flickered for a moment and he didn't say anything more. He knew that Su Jin had already made up her mind. "Since you're so determined, Uncle Qian won't say any more. Since you've decided to enter this line of work, I will naturally support you with all my might. Let's do it this way: take a look at what help you need and make a list. When the time comes, I'll take a look and solve whatever problems I can for you."
"Thank you, Uncle Qian!" Upon hearing Qian Yun's promise, Su Jin was instantly overjoyed. To be honest, what he feared most was Qian Yun opposing his entry into the entertainment industry. Although he couldn't stop himself, it would make him lose his main support, and at a time when he was just starting out, what could be more helpful than having an insider who knew the ropes?