Rebirth of Cultural System sodu
"In today's society, sales are king in every industry! Books are no exception. Professional and all-around packaging and promotion of authors can play a crucial role in determining the sales of books."
Su Jian held a plan book in his hand, looking at the man in front of him who was gesticulating wildly with a hint of an inexplicable smile in his eyes.
The broadcast of "Zha" in the ancient city has not yet ended, but for Su Zhan, there is nothing to worry about. The situation in the ancient city is very good, and other TV stations' dramas have not been restored yet, so it's a bit too early to worry now.
Su Jin rarely had time to come to the company, but as soon as he arrived, he received a plan book. Lu Jinbo's plan book. Lu Jinbo was signed under Rongshu by Su Jin after the first online literature competition.
He was originally signed as an author, but Su could change the course of history, but he couldn't change a person's interests and hobbies. Of course, he wasn't interested in changing either. Lu Jinbo eventually became a manager after all.
Then the future general manager of Wanjing Books Co., Ltd. became an editor under the banyan tree. Of course, as a top talent, it is impossible to be an editor forever. So Lu Jinbo completed the magnificent transformation from an editor to deputy chief editor under the banyan tree in just three months.
His promotion process can be made into a motivational film for the workplace. Su Jin had no comments on his plan book, what interested him was what was revealed behind this plan book.
The full name of this plan is "One Hundred Million Yuan Boy Han Han" Plan! It's a great plan.
Su Jian remembered that in his previous life he had planned a "hundred million yuan female student Guo Ni" plan. It was identical to the current plan and achieved great success.
Guo Ni has not appeared under the Rongshu tree yet. So he chose Han Han instead. Han Han was signed into Rongshu at the same time as Lu Jinbao.
As the first prize winner of the online literature contest, Han Han's work "Triple Door" got the chance to be published. Well, actually, even if this book didn't win the award, Su Jing would have still planned to publish it - how could they miss out on a book that was destined to make a huge profit?
"Three-Body Problem" was almost released at the same time as "Return to the Ming", giving both books a chance to compete. The result is clear, "Return to the Ming" and "Three-Body Problem" are not comparable. The rating of "Return to the Ming" on Dream Net is 32 million. This is already the result of Fat Master using all resources to dig out all the potential of "Return to the Ming".
The royalties for "Triple Door" were 7.86 million yuan. As in later years, Han Han established himself as the most famous young writer in China with this book.
Of course, the actual amount of money Han Han received was not that much. Since he signed with Under the Tamarind Tree, he could only extract a share from the website's revenue, which is around 20 million or so.
Don't look at the Rongshu website as if it has intercepted too much of the share. However, you should know that due to Su Zhen and Pang Zong's special relationship, Rongshu website gets a far larger share from the publisher than ordinary websites do.
Even if Han Han had jumped over the fig tree and directly signed a contract with the publisher, he might not have gotten as much of a share as he does now. Han's success made Lu Jinbo see an opportunity, and he believed that Han still had great potential to be tapped, whether in terms of publicity or packaging methods, so he submitted this plan book to Su Jian.
Of course, this is what he said on the surface. Su Jin absolutely did not think that things would be so simple, just because of this. He didn't even submit the plan to his own hands as the chairman.
He can completely submit the plan book to General Manager Zhu Weilian under the banyan tree, and Su Jian doesn't believe that with Zhu Weilian's ability, he won't see the value of this plan.
But Luo Jinbo didn't report to him, instead he directly reported to Su Zhen. Apparently, he was skipping levels in his reporting. Human society is a hierarchical society, with reports and messages being passed down level by level.
Bypassing one's supervisor to report to a higher authority is obviously an act that goes against the rules, as it implies distrust or dissatisfaction with one's direct superior. Under normal circumstances, people generally do not do this, as it will lead to their direct superior being dissatisfied with them.
County officials are not as good as current managers. If your direct superiors are dissatisfied with you, there will be consequences. I believe everyone understands this. People like Lu Jinbo should understand even more clearly. But he still did it anyway.
Moreover, even from the perspective of this plan itself, there are some problems. As the deputy general manager under Rongshu, Lu Jinbo is mainly responsible for the promotion work under Rongshu. This is the second most important thing under Rongshu, and obviously, Zhu Weilian still recognizes his ability, otherwise he would not have handed over this matter to him.
Under the banyan tree, the most important thing is undoubtedly the author's management rights. As a cultural website, authors are the main wealth. This is especially true for the current Under the Banyan Tree.
Why does the banyan tree have its current reputation today? It's still relying on these authors. If it can be said that in the early days, the banyan tree relied on its excellent original spirit to attract many authors.
At that time, in the cultural website group where heroes rose, each website emphasized originality. Under the banyan tree, it no longer had its initial appeal. The reason why it can still maintain this situation and even expand again is because of these authors, they are the core competitiveness under the banyan tree.
It is only natural that managing the authors' rights is the most important and crucial right of the website under the banyan tree. After all, managing the authors can communicate with these authors, establish a good relationship. In this way, if the relationship is done well enough, it is even possible to pull away the authors and set up a new cultural website.
Such an important right is of course in the hands of General Manager Zhu Weilian. But Lu Jinbo's plan book is pointing directly at this right. Although he only mentioned Han Han, as one of the few big Buddhas under the banyan tree now, Han Han's value cannot be ignored.
Most importantly, Han Han's influence cannot be ignored. As a seventeen-year-old boy, his first book earned him two million yuan, making him extremely popular among the authors under the olive tree, with many authors looking up to him.
Once Lu Jinbo successfully turns Han Han into a "100 million yuan author", his prestige in the eyes of many authors will greatly increase. After all, who doesn't want to achieve fame and success? If Lu Jinbo can help Han Han become a "100 million yuan author", then can he also turn himself into a "100 million yuan author"?
Perhaps, it doesn't have to be tens of millions or hundreds of millions, even a few million would do. If only as a cultural website, some requirements for authors cannot be ignored. Some individual requirements don't matter, but if they are universal requirements, it's better to follow the author's intentions, otherwise, some undesirable consequences may occur.
Of course, some requirements such as overtime pay and bonuses are naturally not included. However, what if the author does not want Lu Jinbao to be the general manager under the banyan tree at that time? Should this requirement be agreed to or not?
Of course, Su Jin didn't worry about this issue, and it was Zhu Weilian who worried. For Su Jin, if it was really the requirement of many authors, replacing Zhu Weilian with Lu Jinbo would be the same. After all, Lu Jinbo's ability is not inferior to Zhu Weilian's. In the cultural industry, he might even be more outstanding.
What makes Su Jing interested is the relationship between Zhu Weilian and Lu Jinbao. In later generations, online, the relationship between Zhu Weilian and Lu Jinbao can be said to be extremely intimate, good enough to wear one pair of pants together. But now Lu Jinbao has obviously stabbed Zhu Weilian in the back, it seems that behind their close relationship, many unknown stories have happened.
Of course, this is not a bad thing for Su Jin. He also didn't have any repulsive feelings towards Lu Jinbao's actions. People tend to move upwards, water tends to flow downwards. This is human nature, nothing wrong with it.
With Lu Jinbao's ability, he was not content to be the deputy general manager all the time. Only by becoming the general manager under the banyan tree could he show his skills and realize his own ideas. Although the deputy general manager had a high position and great power, he ultimately couldn't play a decisive role.
What makes Su Jin somewhat worried is that Lu Jinbo and Zhu Weilian will not affect the overall situation under the banyan tree because of internal fighting. Struggle is everywhere, from the day when human beings produced wisdom, struggle has never disappeared.
For Su Jin, if all subordinates are harmonious and united, it may not be a bad thing. Maintaining necessary struggle and forming benign competition is also a good thing. Hope they won't fight too much.
"What do you think are the chances of this plan succeeding, can Han really become a 'hundred million yuan boy'?" Su Jin said calmly.
Lu Jinbo thought for a moment and said, "The success rate is almost 100%, you know, Han Han's publicity plan isn't that outstanding, although your emphasis made Wang Zong give it the necessary attention, but compared to the publicity of 'Hui Ming', there is still a certain gap. As long as we can further increase the publicity plan, sales performance will definitely grow again."
As for whether Han Han can become a '100 million yuan author', it's hard to say. This is just a publicity stunt, and at present, the online book sales market is not yet mature enough, making it somewhat difficult to earn 100 million yuan. However, earning tens of millions should still be no problem.
In fact, as long as we achieve this point, we have succeeded."
Su Jin nodded, having to admit that Lu Jinbo's words were still very reasonable. It's no wonder he's a master of the cultural market in later generations, with a deep understanding of cultural products.
"Since that's the case, then let's proceed with your plan. Since it's your plan, you can be the one to carry it out. I'll coordinate with Director Zhu to temporarily put Han Han under your management." Han Han said calmly, giving Lu Jinbo what he wanted.
"Yes, Director Su, don't worry, I won't let you down." Lu Jinbo's eyes lit up as he hastily replied.
Su Jin nodded slightly without giving a clear yes or no, and Lu Jinbao turned around to leave. Staring at his back as he walked out, Su Jin picked up the phone on the table.